Scenius Studio Presents: "The Use-Case" (Episode #52)
Ray Lee & Ian Ettinger -- Daisy
Welcome to “The Use-Case” a mini-series brought to you by Scenius Studio
Through Scenius Studio, Ben has interviewed 50 of the crypto industry’s top GPs and CIOs across liquid and private markets. One thing is clear, crypto has some savvy investors. Yet, both inside and outside the industry, the same question lingers: where are the real-world use-cases? We’ve built the infrastructure, but where are the apps? What commercial opportunities can blockchain and crypto uniquely unlock? Is speculation really the only game in town?
With The Use-Case, we’re spotlighting underrepresented companies and protocols that are building real, commercially viable businesses—ventures that couldn’t exist without crypto’s underlying technology. We’ll sit down with Founders and CEOs who are reshaping industries with blockchain at their core. Crypto isn’t just an asset class. it’s an enabling technology rewiring entire sectors.
If you find this mini-series valuable, subscribe and share Scenius Studio with your network. See below for details on this week’s episode.
In this episode, Ben sits down with Ray Lee and Ian Ettinger, Co-Founders of Daisy. With deep experience in digital marketing and paid media, they’ve built a product that helps marketers drive results in an online environment that’s increasingly opaque and competitive. By discreetly using crypto tooling: zkTLS, stablecoins, and token incentives, Daisy is carving the path for the future of online advertising.
See below👇 for a sneak peak of the episode, links to the podcast, topics discussed and resources mentioned.
Spotify
Apple
In this episode we discuss:
What drives social media algorithms and how Daisy’s product pours jet fuel on content
The downstream impact of micro transactions and efficient payment for creators
How brands work with Daisy to accomplish marketing campaign objectives
Current challenges with online marketing and the decay in efficacy of traditional digital ad campaigns
zkTLS and how the technology empowers brands and users with ownership of data and monetization opportunities
Broadening the Daisy creator base from influencers to your average community member
Fundraise announcement!
We hope you enjoy listening to this conversation with Ray and Ian. If you got any value out of the podcast then please consider sharing Scenius Studio with your network 💪